Round 1 · Challenges

Problem statements

Real briefs from the Japanese companies and organisations partnering with us, plus an open track if you would rather bring your own problem. Pick one when you register.

9Partner briefs

6Partners

3-4Per team

Japan Airlines

Aviation & passenger experience

01JAL-PS-01
Understanding & Fulfilling Diverse Dietary Needs of Indian Passengers
In-Flight Hospitality & Dietary Intelligence
Rethink how airlines capture, forecast, and fulfill the rich dietary preferences (cultural, religious, regional, health) of Indian travelers across booking, airport, boarding, and in-flight stages, including last-minute requests.
Read the brief
02JAL-PS-02
Enabling Effective Passenger-Crew Communication Across Accents & Language Barriers
Accessible Communication & Passenger Experience
Bridge communication gaps between international cabin crew and passengers with strong regional accents, limited English proficiency, or age-related barriers through intuitive, multi-modal assistance tools.
Read the brief

JETRO

Trade, Investment & Bilateral Innovation

Mitsui & Co.

Trading, infrastructure & sustainability

01MITSUI-PS-01
Building Collaborative Circular Waste Management Systems in Indian Cities
Circular Economy & Urban Infrastructure
Create unified ecosystems connecting municipal authorities, private recyclers, and informal waste pickers using digital traceability, circular incentives, and behavioral change to transform waste into valuable resources.
Read the brief

Geek Pictures

Media, Entertainment & Creative Content

01GEEK-PS-01
Predicting Indian Market Potential for Japanese Media Content Using Big Data
Big Data & Pop-Culture Trend Analytics
Harness public big data, search trends, streaming telemetry, social chatter, and regional cultural signals to develop predictive intelligence models that forecast how unreleased Japanese content will perform in India.
Read the brief

Hakuhodo

Advertising, Brand Innovation & Integrated Marketing

01HAK-PS-01
Attracting Indian Travelers to Japan
Tourism & Cultural Exchange
How can Japan attract more travelers from India, and what would make Japan a top destination for Indian travelers?
Read the brief

Value Create

Corporate Value Consulting & Strategic Advisory

01VC-PS-01
Using Smart Glasses for Financial Insights
Finance & Investments
How can smart glasses be used to collect and utilize non-financial, nonverbal, and non-public insights to improve investment and lending decisions?
Read the brief

Open track · OPEN-PS-01

Bring your own problem

Participants identify a real-world problem they care about (local, national, or global) and design an innovative, viable solution. This track rewards creative thinking, problem framing, and the ability to turn personal insight into tangible impact.

Read the brief

Found one you like?

Put together a team of 3 to 4, choose the statement when you create the team, and submit your Round 1 presentation after registering.

Problem statements

Understanding & Fulfilling Diverse Dietary Needs of Indian Passengers

Enabling Effective Passenger-Crew Communication Across Accents & Language Barriers

Accelerating & De-risking Indian Market Entry for Japanese SMEs

Converting Japanese Pop Culture & Content Fandom into Sustainable Revenue in India

Preserving & Transferring Tacit Technical Expertise to Future Generations

Building Collaborative Circular Waste Management Systems in Indian Cities

Predicting Indian Market Potential for Japanese Media Content Using Big Data

Attracting Indian Travelers to Japan

Using Smart Glasses for Financial Insights

Bring your own problem

Found one you like?